If you have a physical retail store, you will know that footfall is one of the most important aspects of your business. If you don’t have people coming into the store, then that means you aren’t getting any sales. The storefront is one of the most important factors for boosting footfall, as it can attract new customers and also entice previous buyers to come back inside. So, how can you improve your storefront? These tips will have the customers flocking in.
Showcase your products
It almost seems obvious that you need to showcase the kinds of products that you sell via your storefront. Ideally this is done through a window display. You can set up mannequins or arrange items in an attractive way so that people on the outside can see them as they pass by. You can also include cards with details and prices, or set up special scenes that show the usage of your products. For example, you may have noticed yourself that a scene of a family walking together, or sitting down for a picnic, can be so much more effective in a department store than simply having mannequins stood stiffly around.
Even if you don’t stock the kinds of products that require mannequins, you can still set up an inventive and interesting display that passers-by are going to be interested in.
Compliment your interior
Your colour scheme and décor on the inside of your retail space should be complimentary, creating an overall effect that entices visitors to become customers. It should suit the style and intended audience of your products, and make them feel at home. The storefront is no exception to this rule. It should also match, or at least go well with, the décor and colour scheme you have chosen for the inside of your shop. This is all about creating a brand identity. There’s no point in giving false impressions about your shop from the outside – those who visit will be unlikely to buy, and your real ideal customers won’t come inside.
Make yourself visible
You also need to stand out, so that any passing customer understands what your business is and why they should come inside. Part of this can be achieved by your window display, but you also need to think about signage and how your shop is identified. Consider having banners outside with your shop name and details, especially if you are holding a sale or a special event that you want people to attend. This will make them look up and find your shop, even if they have been staring straight ahead while walking past all of the other storefronts!
The impression that you make on people from the outside is hugely important if you ever want them to come inside. This is essential for making sales, so consider it the first line of your marketing. Get it right, and you could increase sales. Get it wrong or ignore it, and you might end up in trouble.